Case studies

Work built around
business outcomes.

Four systems across DTC, SaaS/AI, healthcare and local services — each grounded in customer understanding and commercial reality.

01
DTC / Apparel / E-commerce

Building a Faith-Based DTC Brand From Positioning to Acquisition

A unified system connecting brand, product, creative, paid acquisition, conversion and retention.

Brand StrategyMeta AdsShopifyCROEmail / SMS
↗02
AI / SaaS / Subscription

Building a Subscription Growth Cycle for an AI Product

Acquisition, offer design and lifecycle messaging combined into one subscription growth system.

Google AdsLifecycleOffer StrategyRetention
↗03
Healthcare / Local Services

Turning Digital Trust Into Local Healthcare Leads

Website, reviews, local search and paid acquisition built around a trust-first customer journey.

Local SEOGoogle AdsWeb StrategyReputation
↗04
E-commerce / Professional / Local Services

Applying Growth Principles Across Different Business Models

A diagnosis-first consulting model that matches positioning and channels to each business stage.

PositioningCROAcquisitionCustomer Journey
↗