Building a Faith-Based DTC Brand From Positioning to Acquisition
RoleFounder & Growth Marketing Lead
IndustryDTC / Apparel / E-commerce
Evidence status$53K+ across 782 orders in 2026
The problem
REBIRTH needed more than campaigns. Positioning, product, content, creative, acquisition, conversion and retention had to operate from one strategic foundation.
The system
From strategy to measurable action.
01Positioning
02Product
03Content
04Paid Media
05Shopify CRO
06Lifecycle
07Retention
08Data
What I did
A connected growth strategy.
Reposition the brand and unify the customer promise
Connect product, creative and organic content to that promise
Lead paid acquisition strategy with agency partners
Optimize Shopify merchandising, offers and trust
Build Klaviyo campaigns and automated lifecycle flows
Use customer, product, acquisition and inventory data to improve decisions
Result
From January 1 through August 17, 2026, REBIRTH generated $53,072.39 in total sales across 782 orders. In H1, Klaviyo attributed $23,449.21—53.16% of measured business revenue—with 78.79% of attributed revenue coming from automated flows.
Evidence behind the work
Claims connected to proof.
Each section states what the evidence supports—and whether Fabris owned execution, collaborated with agency partners, or provided strategic direction.
ShopifyJan 1–Aug 17, 2026
Direct execution
Commerce engine
$53,072.39 · 782 orders
Positioning, product, merchandising, acquisition, CRO and retention were managed as one operating system—not isolated campaigns.
$62.94 average order value
68,433 online-store sessions
1.08% conversion rate
KlaviyoH1 2026
Direct execution
Lifecycle became a revenue channel
$23,449.21 attributed revenue
Fabris built and managed the lifecycle system across campaigns and automated flows, connecting acquisition with nurture, recovery and retention.
53.16% of measured business revenue
$18,474.56 from flows
78.79% of attributed revenue from automation
Instagram
Direct execution
A brand-content system built for discovery
1.18M+ views · 240K+ viewers
Product imagery, testimony-led creative and faith-centered editorial content created a recognizable system that reached beyond the existing audience.
69.7% of views from non-followers
29,559 interactions
10,807 accounts engaged
Shopify CRO
Direct execution
The storefront carried the brand promise
The homepage reframed REBIRTH around transformation and testimony; product pages connected merchandising, purchase clarity and brand storytelling.
Shopify CRO
Direct execution
Social proof moved into the buying journey
Product-specific customer media and verified reviews were placed near consideration moments to make community trust part of conversion.
Meta Ads / PSMJune 4–17, 2026
Growth strategy + agency collaboration
Paid acquisition, run with agency partners
3.65x blended ROAS
Fabris led acquisition direction and supplied the brand, offer, product and customer context; PSM supported campaign execution and reporting.
$715.99 spend · $2,615 conversion value
19 purchases
UGC: 4.78x · Brand Ambassador: 2.59x
What I learned
Growth compounds when positioning, creative, conversion and lifecycle share one feedback loop.
