Growth marketer and e-commerce operator with hands-on experience building and scaling consumer, SaaS/AI, healthcare and local-service businesses. Combines performance data, customer psychology and business economics to build measurable growth systems.
Experience
REBIRTH
2022-Present
Founder & Growth Marketing Lead
Built and scaled a faith-based DTC apparel brand to $53K+ in 2026 sales across 782 orders, managing positioning, product, acquisition, lifecycle, CRO, content and retention.
Built and managed a lifecycle email system that generated $23.4K in Klaviyo-attributed revenue during H1 2026, representing approximately 53% of measured business revenue, with approximately 79% generated through automated flows.
Developed an organic brand-content system generating 1.18M+ views and 240K+ viewers, with nearly 70% of views coming from non-followers.
Lead Meta acquisition, Shopify CRO, merchandising, offer strategy, product launches and retention initiatives; use customer, product, acquisition and inventory data to guide growth decisions.
AI Homily Writer
Summer 2025-Present
Growth Marketing Strategist
Helped scale an AI-powered Catholic homily platform to approximately 200 paid subscribers per month by developing lifecycle, offer and acquisition strategy.
Designed welcome, non-converter, nurture and retention email systems; restructured monthly, quarterly and annual offers.
Developed high-intent Google Search campaigns and tested LinkedIn Ads.
PSM Agency Network
2024-Present
Brand & E-commerce Consultant
Consult with emerging apparel and e-commerce founders to diagnose positioning, target customer, Shopify conversion, content, acquisition and retention opportunities before recommending growth strategies.
Match recommendations to each brand's customer profile, growth stage, resources and objectives; translate hands-on REBIRTH experience into practical guidance.
Amity Health Care Services
2024-Present
Marketing Consultant / Fractional Marketing Lead
Reconstructed the digital customer journey around local service intent, family trust, Google reviews and consultation conversion, aligning website messaging and landing pages with Amity's Maryland service areas.
Developed Google review/local reputation strategy and high-intent Google Search campaigns that generated qualified leads and contributed to multiple client acquisitions.
Independent Consulting
2024-Present
Small Business Marketing Consultant
Advise real estate, coaching, photography, healthcare, home-service and professional-service businesses on positioning, local visibility and conversion.